Top 20 Commonly Used Business Analysis Tools


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20 Best Business Analysis Tools Intelligence Analysis Software Tools

Business Analysis

Business Analysis is the process by which business needs are discovered. The information on the needs of a business is known as business intelligence.

A systematic procedure is followed in finding business needs.

 The business intelligence analysis involves:

  • Defining the business needs.
  • Requirements gathering, prioritizing and describing.
  • Communicating these requirements and suggesting ways of implementing these requirements to the clients and technical team.
  • Adopting appropriate business analysis techniques.

Business Analysis Techniques

  • Strategic business analysis
  • Analytical business analysis
  • Investigative business analysis
  • Project management etc

The Need for Business Analysis

  • To gather enough documentation
  • To  improve efficiency
  • Providing nice tools for project management

Business Analysis Process

Business analysis is done systematically.

Get comprehensive information about the business/project.

Prioritizing the points that require more attention or more insights.

Define the scope to cover and elaborate on the requirements. A description of requirements for correct implementation should be given importance.

Discussing the approved requirements with the technical teams for implementation.

Identifying changes required in the project.

The process of making decisions on the scope of business analysis is usually difficult because of its wideness, hence while performing it, the business analyst uses his/her specialty as a Strategy Analyst, Business Architect, or System Analyst.

A business analyst has the skills to work as a Strategy Analyst, Business Architect, or System Analyst.

How Do Business Analysts Analyze Business Requirements?

A business analyst in the course of his duty,  investigates, defines, and documents the requirements. Then use the insight from this documentation to decide the scope, timeline, and resources to adopt in the project.

A business analyst serves as a link between the client and the technical team.

20 Most Popular Business Analysis Software

There are many available business analysis tools. The tools are in different categories and are used to carry out different tasks. Some of the tasks include but are not limited to:



Business Process Diagram,

Data Discovery and Data Collation,


Taking Notes,

Requirement Management

Model Building

Data Analysis,




Project Management,


Communication (Calls/Meetings), 



Classes of Business Analysis Tools CRM/ERP Software tools

Documentation tools

Data manipulation and computation tools

Pipedrive (CRM)

Pipedrive is a CRM tool basically designed to assist businesses in improving their sales. This tool has features that enable users to create custom CRM fields for reports peculiar to their businesses. Pipedrive is best suited for Sales Performance Tracking and Real-time Analysis. The visual dashboards on the Pipedrive platform empower users to monitor important reports and KPIs on one platform.

This insight can be utilized to establish and track the progress of individual or company-wide goals in real time

Features of Pipedrive

Gives useful insight into sales cycle duration to make the sales process more efficient.

Accurately predict company growth and turnover with sales forecast reports.

Track goals by adding assignees, types, expected outcomes, pipelines, intervals, and durations in Pipedrive.

The customizable dashboard and the drag-and-drop features enable you to create visually stunning reports out of presented metrics.

2 Creatio

Creatio is a software platform with CRM and process automation functionalities. With this low code platform, both IT and non-IT can build the apps to suit their specific business needs. This BPM tool is best suited for medium to large businesses.


CRM solutions Creatio offers Marketing, Sales, and Service.

It offers a self-service platform that enables users to collaborate with their clients.

Its out-of-the-box solutions will extend platform functionality.

Creatio CRM platform has a wide range of features like 360? customer view, lead management, case management, opportunity management, product management, document flow automation, case management, customer Contact Center, document flow automation, and Analytics.

You can personalize your communication with your client through on Service Creatio.

It offers features for product management such as maintaining a product catalog hierarchy.

It enables group products and services based on custom or pre-defined product attributes such as categories, brands, and so on.

 Supported platform

On-premise and in-cloud deployment

3 Oracle NetSuite

Oracle NetSuite is one unified Business Management suite. It is suitable for small, medium to large size businesses. It contains functionalities for ERP, CRM, e-commerce, etc. SuiteAnalytics offers the tool of Saved Search that has the capabilities of filtering and matching data to provide solutions to different business questions.

It offers features for standard and customizable reports for all types of transactions. It lets users create a Workbook without having to write any code and helps them with analyzing the data.


Oracle NetSuite offers an easy-to-use, customizable, and efficient business solution with various functionalities such as CRM and ERP, which make it suitable for all business sizes.

Medium-sized businesses can cut their IT costs in half, reduce financial close times 20% to 50%, and improve quote to cash cycle times by 50% by using Oracle NetSuite.

With Oracle NetSuite, you are sure of a tool that can help global enterprises with their complex functional, industry, regulatory, and tax requirements.

4 is a cloud-based data integration platform that offers marketing analytics solution for data-driven insights . It offers no-code and low-code options that will make the platform to be usable by anyone.

Its intuitive graphic interface will help you to implement an ETL, ELT, or a replication solution. offers solutions for marketing, sales, customer support, and developers.


It can provide omnichannel marketing, data-driven insights to enrich your marketing database.

It offers customer support analytics solution that can enable businesses make good business decisions and provide comprehensive insights.’s market analytics solution offers the features to help businesses understand their customers, data enrichment, have a centralized database, and for having an organized CRM.

5 Write

Wrike is a cloud-based project management software. It is a SaaS product. With the help of Android and iOS apps, you will be able to update and provide tasks from anywhere.


It will help you in setting the deadlines, scheduling, and other processes.

It assists you in balancing resources.

It will support you in keeping a track of the timelines and budget.

It provides Calendar, communication window, and approval window.

6 HubSpot

HubSpot is an Inbound Marketing, Sales, and Service Software. Its Marketing Analytics Software will help you with measuring the performance of all your marketing campaigns in one place. It has a built-in analytics facility and provides reports and dashboards.


You will be able to analyze the site’s performance with key metrics.

You will know about the quality and quantity of traffic.

You can filter the analytics by country or specific URL structure.

For each of your marketing channels, you will get detailed reports.

7 Microsoft Viso

It is an application for making diagrams. It is a part of the MS Office for Standard and Professional editions.


Helps in drawing advanced diagrams and templates.

Diagrams can be connected to data sources.

It can display the data graphically.

Advanced shapes are provided for electrical diagrams, floor plans, site plans, and office layouts.

8 Bizagi

Bizagi provides Business Process Management tools. It has three products for on-premise use, i.e. Bizagi Modeler, Studio, and automation. In the cloud, it provides a platform as a service.


Bizagi Modeler is used for drawing diagrams. It follows BPMN.

It supports Word, PDF, Wiki, and Share Point.

Provides agile automation platform.

9 LucidChart

LucidChart ia web-based tool for analytics diagrams and charts.


It is useful in drawing simple to complex diagrams and flow charts.

Offers features to create a connection between the live data and diagrams.

With LucidChart, you can import data  and automatically create build organizational charts.

10 Axure

Axure RP can create wireframe diagrams, software prototypes, and functional specifications. This tool is for web-based and desktop applications.


Easy to use because of drag and drop facility. You can resize and format the diagram components as well.

For wireframing, it provides many controls like image, text panel, hyperlinks, table, etc.

It provides many forms of control like buttons, text areas, drop-down lists, and much more.

11 Balasamiq

Balsamiq also offers a GUI for mock-up which can be used to create wireframes on websites 


Offers an editor and drag and drop tools

Balsamiq can serve as a desktop application and as a plug-in on Google Drive, Confluence, and JIRA.

Model Building Designing

12 Pencil

ParklingLogic a business analysis tool useful in creating the decision models. It offers a collaborative platform for  team work and improved communication.


It helps in drawing graphical diagrams for business processes

The models created on ParklingLogic can be tested with real data.

It provides traceability to original requirements by allowing you to document and link the requirements.

Decision Model and Notation.

BPMN (Business Process Model and Notation)

13 InVision

InVision is a business analysis tool that you can use to create a design for your product. You can use it with DropBox, Slack, JIRA, Confluence, Microsoft Teams, BaseCamp, Trello, and Teamwork


InVision Studio: Tool for designing the screen.

InVision Cloud: Products designs feature.

InVision DSM (Design System Manager): The Design System manager you can sync all your changes, and you will be able to access the library from InVision Studio


This tool will enable you to draw flowcharts, process diagrams, ER diagrams, org charts, UML,  network diagrams etc. You can work online or offline. It also provides training material.


 Import and export features for different formats.

The tool is compatible with any browser and device

15 Rational Requisite Pro

It is an IBM Rational Requisite Pro tool for requirements management.


Rational Requisite Pro offers features for integration with Microsoft Word.

Can also be integrated with the database.

16 CaseSpec

CaseSpec is a tool for requirements management. It also supports importing data from the existing documents from another source.


It is user-friendly.

It helps you manage multiple projects at once.

Provides reusable data and data structure, and generates analysis reports.

17 Blueprint

Blueprint is used for agile planning. It will scale your enterprise agility.


You can use it to create lean documentation from the artifacts.

It can be integrated with JIRA.

Enables you to deliver the product faster.


18 Microsoft Office

Microsoft Word is a word document processor. Microsoft Word is compatible with Windows and Mac OS. Its file extensions are .doc or .docx


It has an in-built spelling checker and dictionary.

The document can be protected with passwords. The Passwords can be set separately, to protect the documents form being opened, modified, and formatted.

It has Data Manipulation and Analysis capabilities

19 MS Excel

Ms Excel offers spreadsheets for business data analysis. It has features for diagrams and charts. The spreadsheet is compatible with Windows, Mac, Android, and iOS devices.


It offers features for a wide range of statistical data analysis especially average, standard deviation, and other higher-level statistical data analysis for business.


SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats is a business analysis tool

SWOT Features:

It is very useful for effective business decision-making.

Useful for matching strengths to opportunities, converting threats to opportunities, and turning weaknesses into strength.


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